One key outcome of addressing unethical practices in the supply chain is?

Improved brand loyalty is a key outcome of addressing unethical practices in the supply chain because consumers today are increasingly aware of the social and environmental impacts of their purchases. They prefer to support brands that demonstrate ethical behavior and responsible sourcing practices. By ensuring that products are made with respect for human rights, labor standards, and environmental sustainability, companies can build a positive reputation.

When a brand actively works to eliminate unethical practices, it reinforces consumer trust and commitment to the brand. Customers who feel confident that a brand shares their values are more likely to remain loyal and make repeat purchases. This loyalty can lead to increased sales and a stronger market position, as consumers often advocate for brands they trust, further enhancing the company's reputation.

Addressing unethical practices not only mitigates risks associated with consumer backlash but also fosters a culture of transparency that aligns with modern consumer expectations, thereby solidifying brand loyalty.